Creating search-focused digital experiences that connect audiences with relevant content. My work combines SEO strategy, content development, and evolving AI search practices to improve online discoverability.
From audience-focused landing pages to seasonal events and destination marketing, I develop content that balances search intent, brand messaging, and business objectives while creating meaningful opportunities for engagement and conversion.
Family Travel Search Visibility
Property: Wyndham I-Drive Avanti Resort & Conference Center
Focus: SEO · AI Search Visibility · Content Strategy · Landing Page Development
Focus: SEO · AI Search Visibility · Content Strategy · Landing Page Development
Developed a search-focused landing page targeting families looking for accommodations near Universal Orlando, with an emphasis on improving visibility across traditional search engines and AI-powered search experiences.
I managed the project from initial concept through content development and page creation, structuring the information around conversational search queries, traveler needs, and relevant resort amenities.
The page incorporated question-based headings, informative content, and clear booking pathways to connect search intent with the resort's offerings. I collaborated with the marketing team to review and refine the content before publication.
Event-Based SEO & Destination Marketing
Property: Avanti International Resort
Focus: SEO · Event Marketing · Content Strategy · Landing Page Development
Focus: SEO · Event Marketing · Content Strategy · Landing Page Development
Developed an SEO-focused landing page targeting travelers attending the Cheez-It Citrus Bowl at Camping World Stadium in Orlando.
The content strategy connected event-related searches with the resort's location on International Drive, highlighting nearby entertainment, dining, attractions, and hotel amenities to encourage visitors to extend their stay beyond game day.
I managed the project from content planning and development through page creation, collaborating with the marketing team to review and refine the final content.
The landing page combined event-specific messaging, destination-focused content, internal links, and direct-booking opportunities to support organic search visibility and hotel booking consideration.
Event-Based SEO & Brand Compliance
Property: Floridays Resort Orlando
Focus: SEO · Destination Marketing · Landing Page Development · Brand Compliance · External Stakeholder Collaboration
Focus: SEO · Destination Marketing · Landing Page Development · Brand Compliance · External Stakeholder Collaboration
Developed an SEO-focused landing page promoting Disney Jollywood Nights at Disney's Hollywood Studios, connecting seasonal event searches with accommodation opportunities at Floridays Resort Orlando.
I managed the project from content planning and page development through internal review and final approval, ensuring the content and creative assets followed Disney's marketing and brand guidelines.
This included communicating directly with Disney's marketing team, coordinating the approval process, and implementing requested revisions before publication.
The final landing page combined event information, approved promotional assets, resort benefits, and booking opportunities into a cohesive destination marketing experience.
