For eight years, I worked in the real estate industry as the Marketing Graphic Designer for a multi-state home warranty company serving 13 states, including Florida. I led the design and execution of both print and digital marketing initiatives, including email marketing campaigns, social media content, and full-scale exposure campaigns aimed at increasing brand awareness within the real estate community. My role combined strategic thinking with hands-on design to support lead generation and long-term relationship building with real estate professionals.
I developed and produced the company’s full suite of marketing collateral, including brochures, catalogs, and trade show materials. A major component of my work focused on co-marketing support for real estate agents. I created customizable, pre-designed templates such as rack cards, postcards, door hangers, and EDDM campaigns, all accessible through an online dashboard.
I also supported local trade show efforts, including events such as ORRA and the Florida Realtors Convention. Across all initiatives, the primary objective was to generate leads within the real estate industry, build strong relationships with agents, and position the home warranty as a trusted and valuable service in competitive markets.
