For the past three years, I’ve served as Graphic Design Manager for an independent hospitality management company overseeing three hotel properties along Orlando’s International Drive corridor. In this role, I lead both print and digital design initiatives that support marketing, guest communications, and sales efforts across the portfolio.
My print work focuses on on-property visual communications, including flyers, signage, posters, and promotional materials that enhance the guest experience and communicate seasonal offers and events. On the digital side, I manage visual content for the hotels’ websites alongside our development vendor and take the lead on building SEO-focused landing pages designed to improve search visibility and support emerging AI-driven discovery. This work requires ongoing research and education as search behavior, AI tools, and the digital visibility landscape continue to evolve. I also design assets for our digital key app and manage creative for ongoing email marketing campaigns.
Email marketing is a core part of my role. I oversee campaigns for databases of more than 100,000 subscribers per property, working to improve segmentation, accessibility, and overall performance. By redesigning templates to meet ADA standards and refining targeting strategies, engagement has grown significantly, with open rates increasing from around 10% to peaks as high as 80%.
I also collaborate closely with each property’s sales team by designing sales collateral, trade show materials, and presentations, as well as developing on-brand templates that allow teams to quickly customize flyers and presentations for prospective clients. Across all projects, my focus is on maintaining consistent branding while using thoughtful design and performance insights to support marketing goals in a highly competitive tourism market.
As part of the company’s annual budget and marketing planning process, I also lead the development of the corporate marketing presentation presented to the company president and investors. I create and maintain the presentation framework, coordinate with departments across the organization to collect required reports and information, and review submissions for accuracy and completeness before incorporating them into the final presentation. This role combines project management, cross-department coordination, information organization, and executive-level visual communication, ensuring complex business information is presented clearly, accurately, and cohesively.
Tradeshow Table Cover & Retractable Banner
Retractable Banner
Coroplast A-Frame
Table Tops Mini Retractable Banners
Resort Map
