My approach to email marketing combines creative design, audience insights, and data-driven decision-making to build communications that are relevant, engaging, and aligned with business goals.
Through my experience managing email marketing across three Orlando hotel properties, I've developed a strong understanding of hospitality marketing, from promotional campaigns and audience segmentation to guest lifecycle automations and performance optimization.
The following case study highlights how I approach email marketing beyond the creative, bringing together strategy, execution, and continuous learning to connect with guests throughout their journey.
