I approach brand identity as more than designing a logo. It's about creating a visual language that reflects a brand's personality and builds recognition across different applications.
My work focuses on developing cohesive visual identities through typography, color, symbolism, and graphic elements. From logo variations and supporting graphics to packaging and merchandise, I create visual systems that feel distinctive, intentional, and adaptable while maintaining consistency across different formats.
Client: STVNNER
Developed a distinctive visual identity for STVNNER, a handmade accessories brand specializing in clutches and small bags. The branding combines a custom eye symbol, celestial elements, and a green-and-black color palette, applied across logo variations, product tags, and branded accessories to create a cohesive and recognizable identity.
Client: Edgewater Farmers Market
Developed a fresh, approachable visual identity for Edgewater Farmers Market, featuring custom typography, a vibrant color palette, and produce-inspired iconography. Extended the branding across promotional materials, apparel, and reusable tote bags to create a cohesive and recognizable brand experience.
